Hello, I’m Robab. I use design to make life easier. I aim to craft digital experiences that deeply connect with people.
Hello, I’m Robab.
I use design to make life easier, blending empathy and creativity to craft digital experiences that truly resonate with people.
I’m an Indian designer based in Toronto, Canada, with over a decade of experience in design, where I’ve built a solid foundation in visual storytelling , keeping brands consistent , and creating compelling campaigns that really grab attention — whether it’s for digital or print . Along the way, I’ve learned how to engage audiences through design and craft communication strategies that actually work .
The Shift to UX Design:
My journey began with a Bachelor of Fine Arts and evolved through graphic design, UI design, and finally, UX design, where my passion lies today. I’m driven by big ideas and brands that create products to enhance the human experience, with a long-term goal of making technology more accessible and easy to use.
Combining Creativity with Functionality:
In my transition, I found that my background in visual design was an asset. I became focused on how to design with empathy, ensuring that users not only enjoy the visual appeal of a product but also have a seamless, frustration-free experience. My design expertise gave me a deep understanding of how users interact with content, making it easier to build user-friendly experiences.
If I've piqued your interest, feel free to reach out at syeda.robab@gmail.com. Looking forward to connect!
Customer-Centered to Human-Centered Design, here is my story !
With over 6 years of experience in advertising and graphic design, I developed a strong foundation in visual storytelling, brand consistency, and creating compelling campaigns across digital and print media. This work taught me how to engage audiences through design and deliver effective communication strategies.
The Shift to UX Design:
Over time, I realized that design is not just about aesthetics but about creating meaningful, intuitive experiences. This realization sparked my transition into User Experience (UX) Design, where I could apply my creative skills to solving real user problems and enhancing the overall usability of digital products.
Combining Creativity with Functionality:
In my transition, I found that my background in visual design was an asset. I became focused on how to design with empathy, ensuring that users not only enjoy the visual appeal of a product but also have a seamless, frustration-free experience. My design expertise gave me a deep understanding of how users interact with content, making it easier to build user-friendly interfaces.
Transferable Skills:
Brand Consistency
Visual Communication
Problem-Solving & Critical Thinking
Collaboration
If I've piqued your interest,
feel free to reach out at syeda.robab@gmail.com.
Looking forward to connect!