Greenfield Natural Meat Co. a sustainable meat brand produced by the world's first major carbon neutral food company Maple Leaf Foods, Inc., introduced a Bacon Rebate to help Americans have their bacon, get paid, and help protect the planet. The Bacon Rebate is part of a larger campaign aimed at showing meat eating Americans that they can be part of a greener solution without sacrificing their favorite foods.
Social
In my role within social media advertising, I worked closely with my copy partner to develop creative concepts and design engaging ads tailored for various platforms. Together, we ideated fresh, compelling content that aligned with the brand’s voice and objectives. We ensured each post adhered to the overall campaign strategy and was optimized for audience engagement. Our designs and copy were integrated into a structured monthly social media calendar, helping to maintain a consistent and impactful presence across all channels. This collaboration involved brainstorming, refining ideas, and producing high-quality visuals for scheduled posts.
