The campaign for LG India’s ‘Jet Spray’ technology focuses on promoting the brand’s commitment to water conservation while reinforcing its leadership in home appliances. By highlighting the technology’s ability to save up to 70 liters of water per wash, this campaign aligns with growing consumer awareness around sustainability. With LG’s strong presence in households across India, the ‘Jet Spray’ innovation in top-load washing machines demonstrates the brand’s dedication to reducing environmental impact without compromising on performance. The campaign aims to resonate with eco-conscious consumers and showcase LG as a forward-thinking, responsible brand in the market.